The media's waning interest in Bitcoin can be attributed to several factors, including the fallout from high-profile scandals like the collapse of FTX and the subsequent negative portrayal of cryptocurrency in mainstream narratives. Despite these setbacks, Bitcoin has managed to soar to new all-time highs, reflecting its resilience and growing acceptance among institutional investors. However, mainstream media coverage remains sporadic, with attention typically focused on price fluctuations rather than the underlying technology or long-term potential. This shift in coverage may indicate a maturing of the crypto industry, with a greater emphasis on institutional adoption and regulatory developments rather than sensationalist headlines or celebrity endorsements.