ProShares' Bitcoin Strategy ETF BITO has exceeded $2 billion in assets under management, with data from ETF.com revealing net inflows of $506 million in 2023 and an additional $30 million in the first eight days of 2024. This rapid growth underlines the rising interest in cryptocurrency investments from both institutional and retail investors, emphasising the increasing demand for Bitcoin exposure through conventional investment avenues like exchange-traded funds (ETFs).