Sasha Plotvinov, the founder of Open Builders, shared insights into how the viral clicker game Notcoin successfully onboarded over 30 million users, emphasising its ability to bridge the gap between Telegram users and the crypto space. Originally aiming to introduce crypto to Telegram's user base, Notcoin rapidly gained traction, boasting 20 million sign-ups within just 26 days of its release in January. Plotvinov highlighted the simplicity of the onboarding process and the motivation provided to users as key factors in the game's success, with a focus on removing roadblocks and fostering social interactions within Telegram communities. Notcoin's growth was primarily driven by organic referrals, with 94% of users joining through invitations from friends. Plotvinov also noted the departure from traditional marketing strategies, instead adopting an approach that acknowledged the project's value proposition without attempting to convince users.