Keith Gill, also known as "Roaring Kitty," has gained notoriety for his influential role in GameStop stock volatility. His activities, including a livestream announcement that sent shares soaring by 80% in June, have sparked debate over market manipulation and the influence of individual investors on traditional financial markets. Gill's actions, often celebrated by retail investors and criticised by hedge funds and analysts, highlight the evolving landscape where social media influencers can significantly impact stock prices and market dynamics.