Tesla, led by CEO Elon Musk, known for his strong support of cryptocurrencies, notably made a significant investment of $1.5 billion in Bitcoin in February 2021, capitalising on the digital asset's rising value. Subsequently, in March 2021, as Bitcoin reached an all-time high, Tesla decided to sell about 10% of its Bitcoin holdings, resulting in a gain of over $250 million. Later, in June 2022, the company sold a substantial portion of its remaining Bitcoins, totaling nearly 30,000, citing reasons related to Bitcoin's liquidity and bolstering its cash reserves. However, these sales proved ill-timed as Bitcoin surged in 2023, appreciating by nearly 150%, potentially costing Tesla an estimated $500 million in unrealized gains. Currently, Tesla holds approximately 9,720 Bitcoins, valued at around $400 million, and the company's future actions regarding these holdings remain a subject of speculation, depending on Bitcoin's performance in 2024 and Tesla's financial outlook.